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Project beauty Shiseido and Sega have collaborated to come up with a new product for the DS machine, which Sega has trademarked in Japan called Project Beauty. Due for launch in Japan on 27th November 2008, Project beauty is designed for the Nintendo DS and includes a scanning device that transfers digital images of the user’s face onto one of the two screens. The software will scan the facial features and on the second screen come up with a suggested look, depending on the occasion. There will also be a users palette, which will enable console users to try their own looks and colours. “The same user can have a variety of make-up tips for different occasions such as business, dating or formal gatherings. You would find colors that are good on you but you never realised before,” said Sega spokeswoman Rei Sugiyama as quoted in the AFP. Technology and cosmetics are taking closer steps. Last summer Hewlett Packard announced its work on an offering matching colours by mobile phone. The user sending a face image, by phone to a server and based on a databse match, a range of suggested products are sent back to the user.

Contributed by anarchyintheuk on August 23, 2008, at 9:59 AM UTC.

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